Kriti Sanon Ventures into Beauty Arena with ‘Hyphen’

Kriti Sanon Ventures into Beauty Arena with ‘Hyphen’ Skincare Brand

The beauty domain is ever-evolving with new additions regularly, and celebrities are making the most of this trend. Kriti Sanon, a renowned name in Bollywood, is the freshest face to enter this sphere. The actress recently unveiled her very own skincare label named “Hyphen”.

It’s no secret that when a celebrity throws their name behind a brand, expectations soar. They bring with them a unique blend of their personal touch and a loyal fan base, eager to try products that carry the endorsement of their favorite star.

“From a young age, I’ve been passionate about skincare, and as I’ve grown older it has only intensified. Hyphen serves as the perfect amalgamation of these two aspects.”

Partnership with PEP Technologies

Kriti’s ambitious skincare venture is in partnership with PEP Technologies, the umbrella firm of mCaffeine. This collaboration marks the actress’s foray from the silver screen to the bustling world of beauty entrepreneurship. Speaking about her new role as a businesswoman and co-founder, Kriti Sanon shares, “From a young age, I’ve been passionate about skincare, and as I’ve grown older it has only intensified. Hyphen serves as the perfect amalgamation of these two aspects.”

Kriti’s journey, from a skincare enthusiast to a brand co-founder, showcases her deep-seated passion for beauty. It will be intriguing to observe how ‘Hyphen’ positions itself in the competitive celebrity beauty brand market.

(Image credit: Hyphen) 

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